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FOR IMMEDIATE RELEASE
CONTACT:
Jeremy Troiano, 51 Sports
(704) 788-2134, Jeremy@51sports.net
ASA Southeast Asphalt Tour Announces “Road To
Nashville”
Season-Long Program Will Award Extra Money to Drivers & Prizes to
ASA SAT Fans
CONCORD, NC (
February 1, 2008)
– The
ASA Southeast Asphalt Tour announced an extensive program today to
help promote its biggest race, as well as the legendary racetrack
and city that will host the event.
The Nashville 200, scheduled for Saturday, November 1st,
at the historic half-mile Music City Motorplex in Nashville, TN,
will be the crowning event of the “Road to Nashville” program.
The season-long promotion is designed to help bring heightened
attention to both the ASA Southeast Asphalt Tour, along with the
City of Nashville and the Music City Motorplex, which
is based at the Tennessee State Fairgrounds Complex.
The
city of Nashville, and officials of
the Music City Motorplex, will support the “Road to Nashville” program
throughout the season.
"The ASA Southeast Asphalt Tour is excited about
the partnership with Music City Motorplex.
The racing history in
Nashville at the Fairgrounds is incredible,” said Stan Narrison,
Promotions Manager of the ASA Southeast Asphalt Tour.
“Most of the great legends of motorsports have competed at
the 5/8th-mile speed palace.
The season-long promotion
will focus on the outstanding facility of Music City Motorplex and
the attractions that Nashville has to offer."
“This is a great opportunity to highlight
Nashville
and the Music City Motorplex to race fans around the country,”
commented Butch Spyridon, President of the Nashville Convention &
Visitors Bureau. “We are looking forward to hosting the spectators,
sponsors and competitors that will be visiting our great city,”
Spyridon concluded.
The program is designed to benefit ASA Southeast
Asphalt Tour competitors, fans of the series and the Music City
Motorplex, which is celebrating its 50th year of asphalt
racing in 2008. The
city of Nashville and its
attractions will be featured in displays at all the ASA SAT events
during the 2008 season.
“We’re really excited about the continuity of
this program, the “Road to Nashville,” that the ASA Southeast
Asphalt Tour has planned,” said Joe Mattioli, Promoter and President
of Music City Motorplex.
“This links us to not only the July event in
Nashville, but also eight other events.
Plus, I think for the ASA
Southeast Asphalt Tour, the ability to be a part of the Adam Petty
Memorial All American 400, especially the event that is now branded
as the Adam Petty Memorial, can bring the series more credibility.”
The Music City Motorplex saw formalized paved
racing begin on July 19, 1958, when the first race was held at the
new speedway. For many
drivers it was the first time they had raced on an asphalt surface.
Chattanooga driver Charlie
Griffin won the opening race. Thirteen
races were held in that initial season, but only three drivers were
able to master the new asphalt surface.
Griffin, Bob Reuther, and a
new local favorite named Jimmy Griggs took home all the first-place
money with Reuther winning the season championship.
Griggs, nicknamed the
“Donelson Dandy,” would go on to win the 1962 championship and
become one of the most popular drivers in the track’s forty-plus
year history.
Champions of the Music City Motorplex reads like a who’s who of
legends in short track racing.
Coo Coo Marlin, Freddy Fryar, Darrell Waltrip, Mike
Alexander, Sterling Marlin, Jeff Green and Bobby Hamilton have all
won track championships.
The track also hosted several big races over the years, from
multiple Winston Cup events and the prestigious year-end All
American 400. Richard
Petty, Waltrip, Benny Parsons, Rex White, Buddy Baker, Cale
Yarborough, Butch Lindley, Bob Senneker, Butch Miller, Rusty
Wallace, Jim Sauter, Gary St. Amant, Jeff Purvis, Wayne Anderson,
Freddie Query and Bobby Gill are all drivers who have graced Nashville’s famous Victory Lane.
The ASA Southeast Asphalt Tour will televise nine
“Road to Nashville”
events leading up to the November 1st event that will be
part of the Adam Petty Memorial All American 400 weekend along with
the CRA Super Series.
One of those nine races will be held at the Music City Motorplex on
July 5th.
The drivers who win at the nine “Road to Nashville” events will
receive a $500 bonus when they attempt to qualify for the Nashville
200 on November 1st.
If a driver wins more than one “Road to Nashville” event, the
bonus will go to the second-place finisher if they have not already
collected the bonus money. There
will be nine different winners of the $500 bonus during the nine
“Road to Nashville” events.
During the
Nashville 200 weekend, teams and drivers will also be treated to a
special party and concert for everyone to enjoy.
The “Road to Nashville” promotion will also
benefit the fans.
During the season, fans will have a chance to win a “Road to
Nashville” prize package, which includes a trip for two to the
event, plus airfare, meals, attraction tickets and VIP hospitality
at the weekend race.
“I’m finding that John Kee (series founder) and his staff of the ASA
Southeast Asphalt Tour are some of the most astute marketing people
I’ve had the pleasure to deal with in motorsports,” added Mattioli.
“They see this as more than just sanctioning a race.
They are creating an event.
They’re creating a buzz and an exciting atmosphere around the
race, too, and Nashville has the amenities to do just that.”
More announcements about the ASA Southeast
Asphalt Tour will be released in the coming weeks, including more
news regarding the “Road to Nashville.”
The series rules are already available for downloading at the
series official website.
For more media inquiries
regarding the ASA Southeast Asphalt Tour, contact Jeremy Troiano at
(704) 788-2134 and be sure to visit
www.asasoutheastasphalttour.com
for all ASA Southeast Tour news.
For technical and rules information on the entire series,
call Micky Cain at (678) 373-9851.
For sponsorship and promotional information, please contact
Stan Narrison at (678) 910-7726.
To learn more of the Daytona Beach, Florida-based Racing Speed
Associates or the American Speed Association Racing Member Track
program, call (386) 258-2221 or send an e-mail to
info@asa-racing.com. For
news and information from racetracks and regional tours involved in
the American Speed Association, visit www.asaracing.com.
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